Currently, there are in excess of a billion smartphones in every side of the globe. And with the handiness of click to call, businesses are receiving more customer-initiated phone calls as a result of their mobile marketing pursuits. But how in particular does it work and what are its most valuable benefits?More Valuable Leads
Pay per call is the most efficient technique in terms of attracting a mobile market. Instead of bringing mobile customers to a website and web form, they can just tap button to communicate directly with your business.
Actively driving phone calls means you’ll not only get a hold of more of your mobile audience, but you’ll benefit as well from linking up with your best leads real-time. A research project shows that conversion rates from phone calls can range from 30%-50%, while for clicks, this can only be 1%-2%.Lead Quality Control and Fraud Prevention
When you add phone calls to your marketing mix, you’ll soon observe an improvement in lead quality for two key reasons:Adding phone calls to your marketing mix will soon lead to a rise in lead quality for two primary reasons:Introducing phone calls to your marketing mix will fast results in an increase in lead quality for two major reasons: First, as we have mentioned, phone calls are automatically of higher quality than digital leads because people calling have more intent to buy. They also tend to buy more frequently, and spend more cash since they enjoy one-on-one assistance provided by a sales rep who can address their questions and concerns.
Furthermore, while calls have 100% contact rates, digital leads can be recycled, old or even fabricated. Second, pay per call comes with quality controls you can use anytime, ensuring that you only receive the calls you want. You can easily set up quality criteria and filters to ensure that no resources will be wasted on junk calls.Increased ROI
With pay per call, you will be able to capture new leads and customers, and you will notice a higher return on your media investments. Essentially, you’re earning from an entire new traffic flow, and when you pump up lead volume, and maintain and even enhance quality, you are assured of a bigger ROI.
Total Visibility and Control
In digital marketing, you’re always getting insights and applying them in online conversions and the process that leads to a sale. With pay per call, the same visibility is available, with added insights that you won’t get from digital transactions.
These insights and tools will make it easier for you to optimize for certain campaigns and your general strategy. You will know where your budget should be spent so you get the most return, and how your campaigns, messaging and customer experience can all be improved.
With smartphones not likely to fade away anytime soon, it’s best to begin taking advantage of call traffic right now. With pay per call, you can easily bring in more quality leads, manipulate lead quality, raise ROI, and access high-value conversion data.